Forget About White Walls began in a print studio in Belgrade. Every wall was covered, floor to ceiling, posters back to back in every colour and format, no white space left anywhere. That's the name, and it's the whole idea: forget minimalism, live with art.

The artists we work with come out of a screen print subculture that has been running since the 90s. Punk, underground music, political posters, small studios and collectives who make work for each other, not for algorithms. We met most of them at parties, in Belgrade, Warsaw and across Eastern Europe, and we still go to the work rather than wait for it to arrive.

Everything here is hand made and limited: editions of a few copies up to, at most, around 150. Each print carries the story of the artist and the studio it came from, and buying one keeps that culture going.

We started with seven prints on a table on Brick Lane in 2014, ran galleries in East London and Soho, and now we travel: pop-ups, fairs, print nights, wherever the work and the people are. The shop is always open.